There are many cookies in a restaurant: food, money, supplies and the often overlooked "time". Michael shares tips for keeping an eye on the cookie jar.
Alcohol sales are an easy way to increase profitability because the costs are lower and the gross margin is far greater for beverage than for food. However, beverage costs must be controlled if an operation is to reach maximum potential of gross profit from beverage sales.
These tips can help restaurant owners determine their future décor so they can avoid mistakes while acquiring and installing it.
Seven Email Marketing Tactics to Boost Restaurant SalesJul 31, 2013
Restaurants of all types and sizes can use email marketing to reach out to their clientele on a regular basis. Here are some tactics restaurants can follow to optimize their email marketing strategies in an effort to increase restaurant sales.
Start With One...Jul 30, 2013
A quick story... And an easy mission...
How Much Is Your Restaurant Worth?Jul 30, 2013How much money is your restaurant worth? Is it what the equipment and furniture cost? Is it what your sales are - or is it worthless? This article explains the way to value your restaurant business.Top 10 LoyaltyJul 27, 2013
Quick marketing piece about the power of recognizing loyalty at your restaurant.
Up-Selling vs. Overselling: 5 Tips for Getting it RightJul 26, 2013
All restaurateurs want their wait staff to increase sales by higher guest check averages where the average check/per guest ends up higher if you use these suggestive selling techniques. The benefits to the operation are higher sales with the same number of covers and an increased bottom-line. The benefits to the servers are an often dramatic increase in tips, hence improved wait staff morale. Maren shares how to do it successfully without overselling.
Pitfalls of 3 Leadership StylesJul 16, 2013
Trautlein identifies three of the seven CQ leader styles, their strengths, weaknesses, and a coaching suggestion for each.
