Google Pay Per Click (PPC) advertising is one of the best tools out there for small business marketing. Joy shares tips for your restaurant to get involved.
An Internet program should be a key element of a restaurant's marketing budget and strategy. A strong Internet program can boost sales while helping to lower promotional costs. It should also help increase customer loyalty and retention as well as be a tool to drive first time trial. This seminar hits on the web "must-do's" necessary to achieve the best results possible. (71 minutes)