All you want this holiday season is a sure-fire way to increase your profits. Just wishful thinking? Not necessarily! Authors Cyndi Laurin and Craig Morningstar say the secret to great profits involves a certain famous reindeer and the discovery that your solution may have been right under your nose (a red one, perhaps?) all along.
Big menus with too many items, oversized dining rooms, multi-ingredient dishes, huge liquor selections and wine lists and over decorating. They're all symptoms of the same problem, over complicating your concept.
