Michael Attias, the country's foremost expert on high return, low cost direct marketing strategies for restaurants, speaks from experience in the trenches. He operated a close to $3,000,000 a year restaurant (over a $1 million from catering alone) in Nashville, TN he used as his marketing "laboratory". He now helps restaurant owners double their profits by adding or expanding their own catering profit center through his company CaterZen. You can download his eBook: "Catering Multipliers: The 17 No Cost Laws of Catering Sales Growth" at his site.