Joy Gendusa

Joy GendusaJoy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She literally wrote the book on direct mail (The Ultimate Direct Mail Success Manual!) and offers free samples to all restaurant owners interested in postcard marketing.

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Member Content 25 Years Researching Direct Mail: 4 Lessons Learned

Feb 5, 2024

Joy and her team have learned a thing or two about marketing over the years. Here are 4 takeaways.

direct mail

Member Content 11 Marketing Habits of Successful Business Owners

Jun 15, 2023

Joy shares eleven insightful tips for marketing your business.

At dinner

Member Content The Marketing Mistake You Make Before You Even GET STARTED

Mar 30, 2022

If you skip this one crucial step, you risk wasting big money on marketing.

marketing

Member Content 7 Steps to Higher Holiday Sales at Your Restaurant

Oct 22, 2019

Ready or not, it's time to implement your holiday marketing strategy so you can make this your most profitable season ever.

at bar

Public Content 3 Lessons Learned from Spending $62 Million on Marketing

Jul 31, 2017

Three important lessons for your restaurant & bar marketing.

pour wine

Member Content Jump-Start Spring Sales With These 4 Easy Marketing Ideas

Feb 28, 2017

If you want to bring in more customers than ever, you need to do something you've never done! Joy shares some tips.

friends at restaurant

Member Content 30 Minutes to More Revenue and Less Stress in 2017

Dec 7, 2016

Just a little bit of planning now can save you a major headache over the next 12 months. Here are 5 steps to set yourself up for a profitable, low-stress 2017.

couple in restaurant

Member Content Business Not Growing? Here's the Simple Reason Why...

Nov 17, 2016

You can't grow a business waiting for people to suddenly be interested in your product or service. Joy talks about four key steps.

Restaurant owner

Public Content Restaurant Marketing with Joy (Ep 7)

Nov 7, 2016

Join RR for a great marketing chat as Jaime interviews Joy Gendusa, founder & CEO of PostcardMania.

restaurant

Member Content 3 Ways to Prevent Bad Online Reviews from Hurting Your Business

Sep 28, 2016

Bad reviews are going to happen.  But, if handled properly, a negative online review can even work in your favor. Read on...

Yelp

Member Content 5 Marketing Mistakes Successful Business Owners NEVER Make

Feb 2, 2016

These bad habits may seem harmless, but they are costing you money!

outdoor restaurant

Member Content 5 Life-Saving Marketing Tools for 2016

Jan 6, 2016

There are some great web tools out there to help you achieve your goals.  Joy shares five of them with you.
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